HMG Downgraded, NO MORE setting the gold standard !!!!!!

PIP Action Campaign challenged whether the claim "Setting the Gold Standard" was misleading and could be substantiated.

Upheld
The ASA considered that, without qualification, consumers would understand the claim "Setting the Gold Standard" as an objective claim that Aesthetic and Cosmetic Surgery Ltd had been achieving the highest attainable standard as agreed by independent measures on areas such as patient care and surgical expertise.

Because objective evidence was not supplied to demonstrate that Aesthetic and Cosmetic Surgery Ltd had been "Setting the Gold Standard" we concluded that the ads were misleading.Read more here